Aperimix

Social Media Campaign

After the development and launch of the new Mix in Roma Restaurant website, the client contacted me to help create a digital campaign to promote the Aperitivo Hours at the new central Rome venue.

Together with a team of a copywriter and a social media strategist we created a campaign called “Aperimix” joining the Aperitivo with the name of the restaurant Mix in Roma.  We played the whole campaign around the concept of ‘bringing a friend’. We created a promo card, Facebook campaign, and the event, resulting in a 250% increase of likes on the client’s Facebook page and over 250 free Aperitivo’s offered and 500 contacts mailing list in only one evening.