Bopping Bugs

At the beginning of 2017, I started working on the new designs for Bopping Bugs: a toy that runs around and has to be chased and stopped by bopping it on the head. I worked on the design of the new characters and created an identity and a story for each one of them. The new Bopping Bugs toys are quirky and fun: from the design and colors, to the personality and naming with unique stories for each one of them. I used the stories to create short animations for the TV campaign, which contributed to the great success of Bopping Bugs during the 2017 Christmas season.