Fast Fit

I wanted the new designs to be in line with the high-end positioning of the new ironing board covers, so I decided to give the whole collection a hand-made feel using different techniques such as collage, stamps, ink, and watercolor.

The new Fast Fit logo is designed to convey a nostalgic feel making a strategic use of vintage typography and a retro-inspired layout, successfully positioning the product within the high-end laundry sector. The Fast Fit line offers 2 products: Fast Fit Original, and Fast Fit Ultimate. The use of colors and textures highlight a clean and simple style for the Original and lush and sumptuous one for the Ultimate.