Frattina 122

Guest House

Frattina122 is a small and cosy but extremely elegant guest house in the centre of Rome, just a stone throw away from the Spanish Steps.

I was contacted a few months before the opening to design a small brand identity that would communicate the extreme elegance of the place.

I decided to focus on the size of the house: very small (the architecture of the building is from the 17th century) and shine a light of what could be perceived as a flaw, making it an interesting selling point: “The house is a hidden gem, is elegant, private and cosy.”

This project was published on the book Do Not Disturb – Hotel Graphics & Branding showcasing the most impressive graphic design in hotel branding from across the globe.