Here and Now 365
I was asked by the agency Here and Now 365 to expand their existing brand identity.
Here and Now 365 is an award-winning multicultural agency founded over a decade ago to provide strategically led campaigns for businesses targeting
Britain’s culturally diverse market. I started from their existing logo and a list of distinct set of values and the services they offer to their clients.
The existing logo was characterised by a thin red circle in the center of the layout, functioning as a bridge between the words HERE and NOW.
After an extensive research, the idea of making the red circle the central focus of the visual communication was picked. In the revised brand identity, the color RED carries a very important meaning: it highlights the differences, it brings them to the attention of the public and make them special, while the circle becomes the viewfinder for diversity, for the market segments covered by the agency.