I Migliori Vini – Web Campaign
Sense of Wine organises over 5 regional events and one national event in Rome all dedicated to wine and wine tasting all over Italy.
Their patron Luca Maroni is one of the of the highest authorities on wine culture in the world. In 2015 Sense of Wine contacted the company Phidia to create a web campaign that would considerably increase the number of visitors to the main national event in Rome that year.
They decided to create a landing page to pre-sell tickets online, something that the client had never tried before, and to launch a Google Ad and Facebook Campaign. Me and my copywriter Stefania worked on the creatives for the campaign: a slogan that would convey the essence of the event’s offering, and a visual that would deliver the concept at it’s best, one landing page and a set of banners for Google and Facebook.