True Remove is a makeup cleanser cloth that removes makeup quickly using just warm water. This product is well known within the makeup and beauty industry and counts many competitors, like the Makeup Eraser.
However many of these products are targeted towards a younger audience or presented with a very plain, makeup basic design. I decided to brand the new True Remove makeup remover cloth to target women of all ages.
The logo is simple, stylish and a little bit playful. The packaging is clean and elegant, all the copy is carefully laid out on a transparent PET, using the clothes bright colors as a background. The whole packaging design plays around the concept of clean water. The brand identity for the new True Remove is bold and feminine, with hot pink as the main color, coordinated with a set of pastels inspired by the colors of the three cloths.