Yoga School Kosovo

The brand identity for YSK distance itself from the typical yoga related visual language, to embrace a broader meaning. The school purpose is to spread yoga around Kosovo and beyond, and the new brand identity revolves around this concept. The shape of the logo that contains the name of the school is fluid and organic, a cross between an ink stain spreading on a piece of paper and an explosion, to symbolize the power of yoga. The main color is a soft aqua, calm and relaxing, yet vibrant and young. The visual language of the brand is made of bold and expressive images of yoga poses retouched to look like an old magazine print, and a series of ink drops spreading on wet paper has been created to further explore the direction taken by the logo .